Google Analytics Academy

Today I finished some very interesting training through the Google Analytics Academy on the fundamentals of digital analytics.

It's a free, self-paced course that has 6 courses with a number of sub-topics in each course.  You can hook up with the course here.  Each topic has a video along with a text handout.  The course starts with a basic discussion of analytics and definitions so everyone is on the same footing.  At the end of each topic there are a few questions to test you on the material you just learned.  In the first few units, the questions at the end hadn't always been covered in either the video or the written information, but that kept it interesting.

At the end, you take a final assessment exam with a number of multiple choice questions.  Don't worry, the exam is open book --and open computer for that matter --and you can change answers, if needed until you get 80% right and earn a certificate.

The course gives you great insight into the power and potential of Google Analytics and I thought it was well worth the time.


If you're interested, though, you better hurry up.  The course will only be available until October 30th. 

Startup Day -- October 25th

I've got my ticket and am anxious to attend this Friday's Startup Day sponsored by GeekWire in Seattle. 

There are a lot of great speakers planned -- both start up CEO's and venture capital  guys.  Whether you're a start up company needing direction, an investor looking for new investment ideas or someone fascinated by the early stages of capitalism, there should be something for each of us.

 

Deluxe Cookies

I mentioned in an earlier post that Snickerdoodles were basically sugar cookies.  I couldn't completely understand the popularity of Snickerdoodles, but I don't have the same uncertainty over these.  These cookies have everything!  The oats help keep the cookie moist and everything else adds flavor.  This recipe will yield 5 dozen real size cookies.

Dry Stuff
4 cups flour
2 tsp. soda
2 tsp. baking powder
1 tsp. salt
5 cups steel cut oats


Wet Stuff
2 cups butter
2 cups white sugar
2 cups brown sugar
4 eggs
2 tsp. vanilla

24 oz. chocolate chips
3 cups nuts (any combination of peanuts, macadamia nuts, cashews)

Combine all the dry stuff and put to the side. 

Cream the butter and both sugars.  Add eggs and vanilla and mix well.  Add all the dry ingredients.  Blend well.  Add chocolate chips and nuts and finish mixing.  Roll into balls and place 2" apart on cookie sheet.  Bake 10 minutes in oven at 375 degrees. 

SolarCity

Well, didn't think I was going to be updating my SolarCity post quite so soon.  But, they just announced new funding to the tune of approximately $344 million.

They will be selling 3.4 million shares of common stock at $46.54 per share as well as $200 million in convertible senior notes.  The stock offer price would have been right in line with the current value until the shares rocked up another 12% to close at $52.38 per share. 

While SolarCity has been bleeding cash in the past few income statements, they still had current assets of over $309 million as of June 30th.  Adding another $344 million will definitely help if they grow as they expect in 2014. 

Solar Photovoltaic Installer SolarCity

#SolarCity (SCTY) installs solar photovoltaic systems in homes, businesses and government buildings.  I recently purchased shares in this company so I’m not unbiased, but the story is still interesting.  Here’s their company website.  

The company was founded in 2006 by Elon Musk, yes the same man who started a company that later became PayPal.  When PayPal was sold to eBay for $1.5 billion in 2002, Musk owned 11.7% of the company.  He’s rolled that wealth into other ventures like Tesla Motors, SpaceX and SolarCity. 

Renewable energy systems have always suffered on the economic front from the high upfront cost of installation.  SolarCity financing changed that by allowing customers to lease their system with no money down.  SolarCity owns and maintains the system; the business or homeowner pays for the energy they use, frequently at a lower rate than their currently utility bill. 

On October 11^th, while announcing their earnings, SolarCity said they installed 78 MW during the 3^rd quarter of 2013.  This is up from the previously estimated 72 MW for this period.  Guidance for the full year continued at 278 MW.  

However, the real news in that announcement was the guidance for 2014.  SolarCity now anticipates installing between 475 MW and 525 MW of capacity in 2014 – a 70-90% increase over 2013.  No surprise – the stock jumped over 20% in trading that day. 

Now this doesn’t mean the future is unbelievably bright for SolarCity.  They will face changes to the federal investment tax credits in 2016, continuing challenges in financing the installations they’re making and ongoing competition from others in the industry.  They will also face the view of some that they may be a good company, but the price run up has made them a bad investment right now. 

But isn’t it great, after all this time, to be realistically talking about solar electric playing a key role in our nation’s energy mix?

Snickerdoodles

Over the years, I've had a lot of requests for my cookie recipes, not to mention the cookies themselves. I'm not sure I understand the fascination with snickerdoodles -- it's a sugar cookie after all -- but it's frequently the first cookie people grab. Here you go:

3 3/4 cups all-purpose flour
1/2 teaspoon baking soda
1/2 teaspoon cream of tartar
1 cup butter
2 cups sugar
2 eggs
1/4 cup milk
1 teaspoon vanilla
3 tablespoons sugar (raw cane sugar from Trader Joe's)
1 teaspoon ground cinnamon

Heat oven to 375.

Stir together the dry stuff (flour, soda, cream of tartar and 1/2 teaspoon sea salt).

Beat butter until its creamy, then add regular sugar and beat until fluffy. Add eggs, milk and vanilla and beat well. Add all the dry ingredients and beat until smooth. Form dough into balls and then roll in combination of raw cane sugar and cinnamon. Place balls onto cookie sheet, 2 inches apart. Bake 8-10 minutes until light golden brown. Move to racks for cooling.

I've typically been able to get about 2 dozen real-sized cookies from this recipe.

French Silk Pie

I've given you the pie crust recipe, now you need something to put in it.  This is seriously sweet, but how can you go wrong with sugar, butter, eggs and chocolate.

1 cup sugar
¾ cup butter
3 squares (3 ounces unsweetened chocolate, melted and cooled)
1 ½ teaspoons vanilla
3 eggs
1 9” baked pie crust

In a small mixer bowl cream sugar and butter about 4 minutes or till fluffy. Stir in cooled chocolate and vanilla. Add eggs, one at a time, beating on medium speed of mixer after each addition and scraping side of bowl constantly. You will see the mixture get lighter after each additional egg. You want a very smooth/silky feel to the mixture. Turn into baked pie crust. Chill several hours or overnight until set.